After over a decade of growing a leading US skincare and haircare brand, I faced an unexpected turning point when the company restructured, leaving myself without a role. Searching for the next step in my career, I realized that none of the available opportunities aligned with my passion or vision. The company I wanted to be a part of simply didn’t exist.

That changed when I reconnected with Brett and Lauren, two experts in the natural beauty industry, who had an impressive portfolio of clean beauty products. We shared a common goal: to bring these products to market in a way that truly resonated with consumers. Together, we founded Luxe Beauty, centered around their hero product—a lash serum designed to promote health and growth without relying on the harsh chemicals often found in high-end beauty products.

My vision was clear: to create a clean beauty company and transform the industry to be more authentic and personal.